Portfolio
Digital Portfolio
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With over 5 years of experience in leading marketing campaigns and developing marketing strategies. Led teams of 30-100 people across technology, business, sales, and design departments.
Work Experience:
- AIPL ABRO
- AIPL BrandBuzz
- Empzilla
- Pinnacle Connect
- NIIT
Deputy Manager - Digital Marketing
Duration: Since April 2021
Responsibilities:
- Implemented new competitive analysis to update content(website) to the marketing creatives/videos with the design team
- Formulated promotions to build the audience for the brand and create a digital Entity.
- Boosted Content Marketing by digitalizing the existing Distributor & Dealer Network through ground-level customization
- Creating Brand consistency across all social media profiles like Facebook, Instagram, Twitter & LinkedIn.
- New Product Development & Strategy planningÂ
- Page Follower Reached 180K From 10KÂ
- Acquired 800+ Monthly Leads Through Digital Network
Client Servicing - Digital Marketer at AIPL BrandBuzz LLP
Client: AIPL Zorro Pvt Ltd
Duration: July 2020 - March 2021
Responsibilities:
- Activated the 14 years old Social Media Pages Of AIPL ABRO and website by the identification of problems and designing a content marketing plan.Â
- Researched market competition and resolved bugs in earlier marketing strategies to create a simplified understanding across all platforms to end users.
- Increased the brand's visibility by creating availability across multiple platforms like Flipkart, Amazon, TradeIndia, etc.Â
- Identified and executed improvements for processes, content, and lead generation. Optimizing the quality of leads.Â
- Search Engine Optimization (SEO) - Product-wise across AIPL Abro website and e-commerce site i.e. aiplshopee.com(On-Page & Off-Page Both)
Digital Marketing Manager at Empzilla Careers Pvt Ltd
Duration: 7 Months [Nov, 2019 - May, 2020]
Responsibilities:
- Management of Different Social Media Profiles Of Clients
- Website Development of Digital Portfolios Of Clients
- Social Media Promotions Of The Business Entity
- SEO Optimization For Better Recognition
- Google Adwords For Lead Generation
- YouTube Channel Management to Creation Of Short Advertisement Video/Creatives
Digital Marketing Manager/Web Developer
at Pinnacle Connect LLP
Duration: 1 Year 9 Months [Dec 2017 - Aug 2019]
Responsibilities:Â
- Management of Different Social Media Profiles Like PeakLife, GlobalSpa, International Wellness Conclave & Wellness Matters.
- Social Media Paid Promotion for all the above mention brands
- Influencer Marketing & Brand Collaboration with brands like Ras Luxury Oils, Kama Ayurveda, Snaana, Love Organically, etc.
- Content Marketing by SEO Optimization & Google Trends Research
- Leads & Subscription Generation by Google Adwords & Email MarketingÂ
- Event Management For Mentioned Projects
- E-Commerce Development & Optimization(Wellness Matters)
- Web Development: Addition of New Modules, Optimization, Maintenance, E-Commerce Optimization, Database Management, Blog Management, Event Management, Content Flow and Management.
Tech Mentor at NIIT, Rajouri Garden
Duration: 6 Months [May, 2017 - Oct, 2017]
Job: Teach students
Subjects: Core Java, C++, Android Development, Digital Marketing, HTML, CSS, Advanced Java, Javascript, DBMS
Industries/Brands, I Have Worked For:
Luxury Lifestyle Industry
Wellness, Spa & Resort Industry
Health Summit/Conclave
Hotel, Spa & Resort Award Show
Food Cafe & Restaurants Awards Show
Wellness & Health Awards Show
Food & Hospitality Industry
Pharmaceutical Industry
Gems & Jewellery Industry
Natural Carats
Skills:
Web Development
90%
Video Editing
80%
SEO Marketing
95%
Creativity
99%
Email Marketing
90%
Keyword Research
100%
Marketing Analysis
90%
Android Development
80%
Branding
95%
Paid Promotion
95%