Digital Portfolio
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Welcome To My Journey
Ajit Industries (AIPL Group)
From a Deputy Marketing Manager in AIPL to becoming the Senior Manager/Vertical Head of Marketing
Led integrated marketing and revenue growth initiatives across India and international markets for a multi-brand manufacturing group.
Owned and optimized Marketing Budget, delivering ~20X ROI PAN India and ~10X ROI in Nigeria expansion.
Generated ~₹20–24 Cr Annual Revenue Impact through a structured full-funnel marketing engine (Paid Media → Qualification → Sales → MIS Audit).
Built and managed an 8-member In-House team + 2 agencies across digital, BTL, content, performance, and calling operations.
Secured 1,000+ monthly leads, converting ~100 mid-large ticket clients per month.
Scaled Facebook from 10K to 3L+ followers, positioning brand among top-followed in its category.
Delivered 4X distributor and 6X dealer inquiry growth via targeted acquisition campaigns.
Launched and scaled D2C platform (aiplshopee.com) and expanded presence across Amazon, Flipkart & IndustryBuying.
Planned and executed impactful exhibitions supported by Digital/Offline awareness campaigns to amplify booth traffic and lead generation.
Led international digital campaigns across Africa, UAE, Europe, UK & Sri Lanka.
Awarded Employee of the Quarter – AIPL BrandBuzz and multiple Digital Marketing Contribution recognitions.
AIPL ABRO (AIPL Zorro)
From an Assistant Marketing Manager at AIPL Brandbuzz – Their Marketing Agency to becoming the Deputy Marketing Manager at AIPL Zorro
Led end-to-end development of marketing creatives and product communication assets through structured competitive analysis, enabling stronger brand positioning and sales alignment across channels.
Conceptualized and produced comprehensive sales enablement materials (brochures, range profiles, product documentation, scheme leaflets, danglers, promotional kits), strengthening field sales effectiveness and channel engagement.
Digitized distributor and dealer communication frameworks through customized content and structured digital engagement solutions, enhancing channel visibility and responsiveness.
Achieved multiple Featured Snippet (Zeroth Position) rankings on Google SERP, driving up to 10X demand growth for key product categories.
Contributed to New Product Development (NPD) strategy in collaboration with R&D, optimizing packaging communication and competitive messaging to improve market differentiation.
Strategized and executed high-impact sales campaigns and promotional events on in-house e-commerce platforms, delivering 10X sales growth via Meta performance campaigns.
Revived legacy digital assets (14-year-old website and social platforms) by diagnosing communication gaps and implementing a structured content marketing roadmap, resulting in improved brand coherence and digital authority.
Led CRM-driven engagement initiatives through the Loyalty Club App, strengthening customer retention and long-term channel relationships.
Improved user experience and conversion efficiency by integrating structured response content (chatbots, FAQs, How-To guides) across digital platforms.
AIPL Brandbuzz (AIPL Group)
Started as an Assistant Manager in AIPL Brandbuzz – Marketing Agency
Conducted comprehensive website and content audits, identifying structural, UX, and messaging gaps to align digital presence with Indian market expectations.
Localized ABRO USA content strategy for the Indian market, adapting product communication, positioning, and value propositions to suit regional buyer behavior.
Led parallel SEO optimization initiatives, improving organic visibility and search rankings across priority product categories.
Implemented region-specific content strategies, incorporating multi-language adaptations to enhance accessibility and regional market penetration.
Standardized brand communication across digital and offline channels, ensuring message consistency across website, social media, exhibitions, and sales collaterals.
Introduced structured 3-month social media calendar planning, establishing content discipline, campaign foresight, and strategic alignment with product launches and seasonal campaigns.
Conceptualized and built a digital-first business vertical, “Chai Maska” (Food Subscription Service) from scratch — including website development, payment gateway integration, social media setup, content creation, video production, and performance-driven business acquisition campaigns.
EmpZilla (Job Portal)
As a Marketing Manager, I acted as a 360-degree Marketing Operations lead, reporting directly to the Director.
Led end-to-end development of marketing creatives and product communication assets through structured competitive analysis, enabling stronger brand positioning and sales alignment across channels.
Conceptualized and produced comprehensive sales enablement materials (brochures, range profiles, product documentation, scheme leaflets, danglers, promotional kits), strengthening field sales effectiveness and channel engagement.
Digitized distributor and dealer communication frameworks through customized content and structured digital engagement solutions, enhancing channel visibility and responsiveness.
Achieved multiple Featured Snippet (Zeroth Position) rankings on Google SERP, driving up to 10X demand growth for key product categories.
Contributed to New Product Development (NPD) strategy in collaboration with R&D, optimizing packaging communication and competitive messaging to improve market differentiation.
Strategized and executed high-impact sales campaigns and promotional events on in-house e-commerce platforms, delivering 10X sales growth via Meta performance campaigns.
Revived legacy digital assets (14-year-old website and social platforms) by diagnosing communication gaps and implementing a structured content marketing roadmap, resulting in improved brand coherence and digital authority.
Led CRM-driven engagement initiatives through the Loyalty Club App, strengthening customer retention and long-term channel relationships.
Improved user experience and conversion efficiency by integrating structured response content (chatbots, FAQs, How-To guides) across digital platforms.
As a Senior Marketing Manager,
Scaled Facebook presence from 10,000 to 300,000+ followers, making the brand the second most-followed in its category, surpassing competitors like Astral Adhesive, 3M Car Care India, Pidilite, and Fevicol. Delivered 4X growth in distributorship inquiries and 6X increase in dealership leads through precision audience targeting and conversion-focused campaigns.
Generated 1,000+ qualified monthly leads, secured 100+ mid-to-large ticket conversions per month, and achieved 10X sales growth via Facebook & Instagram performance marketing. Led the launch of the D2C & B2B e-commerce platform aiplshopee.com, expanded marketplace presence across Amazon and Flipkart, and achieved Top Google SERP rankings, driving up to 10X product demand growth.
Executed cost-optimized international digital marketing campaigns across Africa, USA, UAE, Europe, UK, and Sri Lanka, strengthening global brand positioning.
As Deputy Manager,
Led comprehensive competitive analysis and content optimization to enhance website performance and marketing creatives in collaboration with the design team. Activated and restructured 14-year-old digital asset by identifying strategy gaps, resolving communication inefficiencies, and implementing a data-driven content marketing framework.
Scaled social media presence from 10,000 to 180,000+ followers, strengthening digital brand authority and audience engagement. Generated 800+ qualified monthly leads through integrated digital marketing campaigns and precision audience targeting.
Digitalized the distributor and dealer network through customized content strategies, improving channel engagement and brand consistency. Established cohesive omnichannel brand communication across Facebook, Instagram, Twitter, and LinkedIn. Contributed to New Product Development (NPD) strategy, aligning product positioning with market research and competitor analysis.
As Client Servicing – Digital Marketer,
Awarded “Employee of the Quarter – AIPL BrandBuzz” for research-driven content marketing and successful website transformation in the first quarter after joining.
Conducted in-depth competitive market research to identify gaps in previous marketing strategies, resolving communication inconsistencies and creating simplified, user-focused brand messaging across digital platforms.
Optimized marketing processes, content frameworks, and lead generation systems to improve lead quality, conversion rates, and customer acquisition efficiency.
Led comprehensive Search Engine Optimization (SEO) initiatives — both On-Page and Off-Page — across the AIPL ABRO corporate website and e-commerce platform (aiplshopee.com), implementing product-level keyword strategies, technical SEO enhancements, backlink development, and content optimization to drive sustained organic traffic growth.
As a Digital Marketing Manager,
Managed and scaled multiple client social media accounts, ensuring consistent brand communication, audience engagement, and strategic content positioning across platforms.
Developed high-impact digital portfolios and online brand identities, strengthening clients’ professional presence and market credibility.
Executed performance-driven social media marketing campaigns, significantly improving brand visibility, engagement rates, and customer acquisition.
Implemented advanced Search Engine Optimization (SEO) strategies to increase organic traffic, improve search rankings, and enhance online discoverability.
Leveraged Google Ads (AdWords) performance marketing to generate targeted traffic and high-quality leads, achieving 200+ monthly qualified leads and closing 20+ large-ticket clients per month.
As a Digital Marketing Manager,
I had the opportunity to build and scale premium lifestyle and wellness brands like PeakLife, GlobalSpa, International Wellness Conclave, and Wellness Matters from strong ideas into recognized industry names.
Through carefully targeted Google Ads, Facebook Ads, and email marketing campaigns, we achieved up to 10X growth in conversions and a 5X increase in magazine subscriptions.
I worked closely on influencer collaborations and brand partnerships with premium names like Hublot, Kama Ayurveda, RAS Luxury Oils, Snaana, and Love Organically — helping strengthen credibility and attract high-end sponsorships.
By combining SEO strategy, Google Trends insights, and content marketing, we scaled website traffic by 10X within 12 months, building strong organic visibility from scratch.
Beyond digital, I spearheaded the marketing and successful launch of major industry platforms including: PeakLife Gourmet Awards, Fit & Fab Show, International Wellness Conclave & GlobalSpa Awards. These weren’t just events — they became brand-building milestones that positioned the magazines as leaders in the luxury and wellness ecosystem.
As a Tech Mentor,
Contributed to a comprehensive Full Stack Development Program, supporting students in building strong technical foundations across multiple programming languages and modern development frameworks.
Worked closely with learners to simplify complex coding concepts, helping them gain confidence in software development and real-world problem-solving. My focus was not just on teaching syntax, but on building logical thinking and practical application skills.
Guided students in Android development, enabling them to design and develop functional mobile applications from scratch. The goal was always to ensure they could move beyond theory and build deployable, industry-ready projects.
Through structured mentorship and hands-on learning, I helped students bridge the gap between academic learning and practical software development skills.
Industries/Brands, I Have Worked For:
Industries/Brands, I Have Worked For
