Digital Portfolio
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Welcome To My Journey
Ajit Industries (AIPL Group)
From a Deputy Marketing Manager in AIPL to becoming the Senior Manager/Vertical Head of Marketing
Led integrated marketing and revenue growth initiatives across India and international markets for a multi-brand manufacturing group.
Owned and optimized Marketing Budget, delivering ~20X ROI PAN India and ~10X ROI in Nigeria expansion.
Generated 8X in Cr Annual Revenue Impact through a structured full-funnel marketing engine (Paid Media → Qualification → Sales → MIS Audit).
Built and managed an 8-member In-House team + 2 agencies across digital, BTL, content, performance, and calling operations.
Secured 1,000+ monthly leads, converting ~100 mid-large ticket clients per month.
Scaled Facebook from 10K to 3L+ followers, positioning brand among top-followed in its category.
Delivered 4X distributor and 6X dealer inquiry growth via targeted acquisition campaigns.
Launched and scaled D2C platform (aiplshopee.com) and expanded presence across Amazon, Flipkart & IndustryBuying.
Planned and executed impactful exhibitions supported by Digital/Offline awareness campaigns to amplify booth traffic and lead generation.
Led international digital campaigns across Africa, UAE, Europe, UK & Sri Lanka.
Awarded Employee of the Quarter – AIPL BrandBuzz and multiple Digital Marketing Contribution recognitions.
AIPL ABRO (AIPL Zorro)
From an Assistant Marketing Manager at AIPL Brandbuzz – Their Marketing Agency to becoming the Deputy Marketing Manager at AIPL Zorro
Led end-to-end development of marketing creatives and product communication assets through structured competitive analysis, enabling stronger brand positioning and sales alignment across channels.
Conceptualized and produced comprehensive sales enablement materials (brochures, range profiles, product documentation, scheme leaflets, danglers, promotional kits), strengthening field sales effectiveness and channel engagement.
Digitized distributor and dealer communication frameworks through customized content and structured digital engagement solutions, enhancing channel visibility and responsiveness.
Achieved multiple Featured Snippet (Zeroth Position) rankings on Google SERP, driving up to 10X demand growth for key product categories.
Contributed to New Product Development (NPD) strategy in collaboration with R&D, optimizing packaging communication and competitive messaging to improve market differentiation.
Strategized and executed high-impact sales campaigns and promotional events on in-house e-commerce platforms, delivering 10X sales growth via Meta performance campaigns.
Revived legacy digital assets (14-year-old website and social platforms) by diagnosing communication gaps and implementing a structured content marketing roadmap, resulting in improved brand coherence and digital authority.
Led CRM-driven engagement initiatives through the Loyalty Club App, strengthening customer retention and long-term channel relationships.
Improved user experience and conversion efficiency by integrating structured response content (chatbots, FAQs, How-To guides) across digital platforms.
AIPL Brandbuzz (AIPL Group)
Started as an Assistant Manager in AIPL Brandbuzz – Marketing Agency
Conducted comprehensive website and content audits, identifying structural, UX, and messaging gaps to align digital presence with Indian market expectations.
Localized ABRO USA content strategy for the Indian market, adapting product communication, positioning, and value propositions to suit regional buyer behavior.
Led parallel SEO optimization initiatives, improving organic visibility and search rankings across priority product categories.
Implemented region-specific content strategies, incorporating multi-language adaptations to enhance accessibility and regional market penetration.
Standardized brand communication across digital and offline channels, ensuring message consistency across website, social media, exhibitions, and sales collaterals.
Introduced structured 3-month social media calendar planning, establishing content discipline, campaign foresight, and strategic alignment with product launches and seasonal campaigns.
Conceptualized and built a digital-first business vertical, “Chai Maska” (Food Subscription Service) from scratch — including website development, payment gateway integration, social media setup, content creation, video production, and performance-driven business acquisition campaigns.
EmpZilla (Job Portal)
As a Marketing Manager, I acted as a 360-degree Marketing Operations lead, reporting directly to the Managing Director.
- Managed and scaled multiple client social media portfolios, ensuring consistent brand positioning, audience engagement growth, and strategic content alignment across digital platforms.
- Built and optimized digital brand identities and high-impact online portfolios, enhancing clients’ professional visibility and market credibility.
- Designed and executed performance-driven social media campaigns, significantly improving engagement metrics, brand reach, and customer acquisition efficiency.
- Implemented advanced SEO strategies to drive organic traffic growth, improve keyword rankings, and strengthen long-term digital discoverability.
- Led Google Ads (AdWords) performance campaigns, generating 200+ qualified leads per month and enabling closure of 20+ high-ticket clients monthly through targeted acquisition strategies.
Pinnacle Connect LLP
Started as an Assistant Manager in AIPL Brandbuzz – Marketing Agency
Conducted comprehensive website and content audits, identifying structural, UX, and messaging gaps to align digital presence with Indian market expectations.
Localized ABRO USA content strategy for the Indian market, adapting product communication, positioning, and value propositions to suit regional buyer behavior.
Led parallel SEO optimization initiatives, improving organic visibility and search rankings across priority product categories.
Implemented region-specific content strategies, incorporating multi-language adaptations to enhance accessibility and regional market penetration.
Standardized brand communication across digital and offline channels, ensuring message consistency across website, social media, exhibitions, and sales collaterals.
Introduced structured 3-month social media calendar planning, establishing content discipline, campaign foresight, and strategic alignment with product launches and seasonal campaigns.
Conceptualized and built a digital-first business vertical, “Chai Maska” (Food Subscription Service) from scratch — including website development, payment gateway integration, social media setup, content creation, video production, and performance-driven business acquisition campaigns.
NIIT Rajouri Garden
As a Tech Mentor,
Contributed to a comprehensive Full Stack Development Program, supporting students in building strong technical foundations across multiple programming languages and modern development frameworks.
Worked closely with learners to simplify complex coding concepts, helping them gain confidence in software development and real-world problem-solving. My focus was not just on teaching syntax, but on building logical thinking and practical application skills.
Guided students in Android development, enabling them to design and develop functional mobile applications from scratch. The goal was always to ensure they could move beyond theory and build deployable, industry-ready projects.
Through structured mentorship and hands-on learning, I helped students bridge the gap between academic learning and practical software development skills.
